TRANSFERS & RENEWALS
Transposing the Music
2003 NATOA Regional Workshop
The Loews Vanderbilt Hotel
Presented by:
Brian T. Grogan, Esq.
Moss & Barnett, A
Professional Association
4800
Telephone: (612) 347-0340 Facsimile:
(612) 339-6686
Email: groganb@moss-barnett.com
Web site: www.municipalcommunicationslaw.com
FRANCHISE RENEWAL: Industry
Consolidation
Creates New Challenges for Franchise Negotiations
Introduction
According to the FCC’s most recent report on competition,
the 10 largest providers of multichannel video programming (“MVP”) serve nearly
85% of all cable subscribers in the
The problem with the regionalization of cable operators is
the difficulty for competition to take hold.
Regional clusters in excess of 100,000 cable subscribers are very
difficult for small competitors to penetrate.
As a result, most of the wired competition in the country is found in
smaller jurisdictions where regional clusters are not feasible and where independent
telephone companies or small start-ups are able to compete.
By way of example, there are just over 33,000 community
units identified by the FCC in the United States. A community unit is a city, town, county or
other jurisdiction where a cable operator has sought permission from the FCC to
provide cable service. Of those 33,000
community units only 617 have effective competition from another wired cable
operator. This means just 2% of
communities in the country face competition from another wired cable
operator. The cable industry argues that
competition is present from DBS providers nationwide and, therefore, the
presence of another wired competitor does not mean competition is not
present. However, given that 35% of all
cable programming is affiliated with one of the major cable operators such as
Comcast, AOL Time Warner and others, it is not difficult to understand the
concern of consumer groups regarding the horizontal and vertical concentration
within the cable industry.
This paper will review some of the problems franchising
authorities are experiencing as a result of this industry consolidation and
ways in which franchising authorities are attempting to address the
ever-changing cable industry. The paper
will also provide a detailed description of the Charter v. Santa Cruz cases
which have served to clarify the authority of local franchising authorities
(LFAs) in a transfer proceeding.
1.
Regionalization = No Local
Presence
As cable operators create large
regional clusters often the first thing to be eliminated is the local office. Cable operators are attempting to address
years of poor customer service by creating large regional call centers to
handle telephone inquiries. Cable
operators then attempt to eliminate local offices because such offices no
longer handle telephone traffic and walk-in traffic can be handled with a drop
box or by contracting with another local retailer. The result is that cable subscribers may be
forced to drive 30 miles or more to actually speak face-to-face with a cable
operator representative.
This lack of local presence extends beyond customer service
issues and also impacts the relationship between the franchising authority and
the cable operator. Previously,
franchising authorities were are able to maintain a direct line of
communication with the local office and local general manager to address
citizen complaints, deal with outages and maintain positive communications
between the franchising authority and the cable operator. Once the local office is gone so too is the
local presence of staff to maintain contact with the franchising authority.
Regionalized call centers also bring with them a whole new
set of problems for franchising authorities.
When operating correctly and under normal conditions, regional call
centers can process customer calls in an efficient manner. These call centers can track telephone calls
using sophisticated computer systems to provide reports to verify compliance
with franchise standards. Unfortunately,
the larger the regional call center the more likely it is to be impacted by
outages, line cuts, weather conditions and related issues virtually every
day. This results in unusually high call
volume from various portions of the region thereby affecting an entire region.
If a fiber is cut on the north side of an operating region
knocking out service to 10,000 customers, phone lines will be flooded with
calls from that portion of the region.
In the southern portion of the region service may be operating fine and
customers may simply be calling in with billing questions or routine service
issues. Because of the unusually high
call volume associated with the issues in the northern part of the region, all
customers will be impacted and will be unable to reach a customer service representative. The larger the region the more often abnormal
operating conditions will exist resulting in significant down time for the
entire call center.
An additional frustration of franchising authorities is the
inability for such regional call centers to provide system specific data. Many franchises will require that a cable
operator respond to telephone inquiries within 30 seconds and that customers
receive a busy signal less than 3% of the time.
Generally, these standards are measured on a quarterly basis and must be
complied with at least 90% of the time.
Cable operators argue that they can only provide a region-wide report
and cannot break out numbers for each individual jurisdiction. Moreover, many
cable operators will argue that abnormal operating conditions throughout the
region should relieve them of franchise compliance regardless of whether such
conditions ever existed within a given jurisdiction.
The ultimate goal of all franchising authorities is to
ensure quality customer service for cable subscribers. The ability to verify compliance, however, is
significantly more complex with the advent of regional call centers and the
unique problems they present. The key to resolving some of these issues is to
address them upfront during franchise renewal negotiations to ensure that objective
standards are included within the franchise document and that accurate reports
are submitted by the cable operator to verify compliance.
2.
Precedent
When cable operators serve regional clusters the desire is
to operate the entire region as one large system irrespective of jurisdictional
boundaries. In order to do so, the cable
operator must endeavor to have the same franchise obligations and requirements
within all cable franchises. It is not
uncommon for large regional clusters to serve as many as 100 different
jurisdictions each with a separate franchise.
The result for franchising authorities is a cable operator that may
pursue negotiation positions that have little or nothing to do with your
community, but rather are meant to establish a region-wide precedent to
minimize the burdens on the cable operator.
For example, one of the items often negotiated by
franchising authorities in renewal negotiations is channel capacity for local
public, educational or governmental (“PEG”) programming. The number of PEG channels which a
franchising authority may seek will be based upon the need in that
community. It is not uncommon for
franchising authorities to seek up to three channels solely for educational
purposes which may serve school districts, community colleges and universities.
This same community may also seek a channel for public access programming and
one or more channels for governmental access programming.
The cable operator, however, may have set aside only three
PEG channels for use in the region. The
cable operator will endeavor to have the same channel line-up throughout the
region to aid in its advertising sales and communication with cable
subscribers. Thus, only three channels
will be set aside in the line-up for community programming setting up a
difficult negotiation process for a franchising authority which may have a
local need for greater local capacity.
In such negotiations, the cable operator may argue that if additional
channel capacity is to be allocated it will result in a reduction of satellite
delivered programming that cable subscribers may otherwise benefit from. This presents elected officials with a
difficult dilemma and ultimately may have very little to do with the local
cable-related community needs and interests but rather the cable operator’s
regional plans and desires.
A cable operator will use the same
arguments with respect to funding for community programming, institutional
networks, security funds, letters of credit and related franchise requirements.
The cable operator will no doubt seek the lowest common denominator of
previously granted franchises arguing that it cannot agree to requirements
above those in other communities. Some
cable operators have included provisions within franchises stating that if future
franchises are agreed to within the region containing more favorable
provisions, the cable operator will provide such benefits to that
community. When the next negotiation is
conducted with a neighboring community the cable operator will argue that it
cannot agree to more favorable terms because it would result in an undue
financial burden on the cable operator as it would be forced to give other
jurisdictions similar benefits.
3.
Limited Local Authority
As cable operators have consolidated, the authority given to
the regional system managers or state directors of franchising has
diminished. Generally, local cable
managers have little authority to commit to obligations without first seeking
approval from corporate. The
centralization of franchising has resulted in protracted renewal negotiations
and significant backtracking in the renewal process.
Franchising authorities will often begin renewal
negotiations with the local general manager and/or director of
franchising. As this process unfolds the
statement will often be made by the local cable manager’s representatives that
the issue appears acceptable although they will have to run it by corporate
first. The corporate legal counsel
located in Denver, St. Louis or on the east coast may not be completely
familiar with the franchising authority, its needs, or the negotiation process
that is unfolding. Yet corporate will be
used as the bad cop in the negotiation process in an attempt to limit or reduce
franchise commitments to be made by the local cable manager.
The result for the franchising authority is a delay in the
negotiation process and, on frequent occasions, the need to retract agreed upon
positions as the cable operator may be forced to back away from prior
commitments made during negotiations.
4.
Company Policy
As cable operators have grown in size so too has their
negotiation strength. More and more
frequently cable operators are attempting to establish nationwide policy for
franchise negotiations. Most recently,
cable operators have attempted to take the position that bonds, security funds
and letters of credit should no longer be mandated in the franchise as it
presents an undue financial burden on the cable operator and a waste of limited
financial resources. The cable operators
will argue that because they have never been found in violation of their
existing franchise and have otherwise been a good corporate citizen they should
no longer be forced to provide financial security to the franchising authority. Unfortunately, this argument completely
ignores the possibility that the cable operator may go bankrupt (i.e. Adelphia)
or may transfer the system to a less financially secure cable operator. In addition, absent some form of security
fund or bond the franchising authority will have no enforcement mechanism
available to it other than termination of the franchise.
Cable operators have also recently attempted similar
negotiation tactics with respect to the transfer of ownership provisions,
financial support for PEG access channels, scope of authority to be contained
in the franchise, definition for gross revenues on which franchise fee payments
are based and institutional network services.
Historically, cable operators have negotiated the
above-requirements franchise by franchise based on the local community needs
and interests. As the cable operators
have become larger and more focused on regional clusters it has become more
important for franchising authorities to clearly document all of their local
needs and interests during the renewal process.
If informal negotiations prove unsuccessful, the franchising authority
is then prepared to enter into formal renewal procedures to protect its rights
and interests.
5.
Debt Load High, Cash Flow Low
As the major cable operators have consolidated and grown in
size so too has their accumulated debt.
In late 2002, Charter Communications announced to shareholders that it
would attempt to reduce its swelling $18 billion of debt to improve its 2003
cash flow. One of the main strategies
for reducing debt is to cut back on capital expenditures. This means that system upgrades not already
mandated within local franchises may be impacted by a reduction in capital
expenditures. In addition, the rollout
of new services such as high-speed data, video-on-demand, interactive
television and related product offerings may be delayed as cable operators
attempt to grapple with the high debt carried on the systems. In a 2002 Forbes article, James Chanos
identified the per subscriber debt of cable operators, including 1) Cox $1,100
debt per subscriber, 2) Comcast $1,352 debt per subscriber, 3) Cablevision
$2,404 debt per subscriber, and 4) Charter $2,497 debt per subscriber. Bankrupt Adelphia’s debt was $2,508 per
subscriber (numbers were not available for AT&T and AOL Time Warner). With
cable industry stocks trading at a fraction of their 52-week high, 2003 is not
expected to be a strong year for capital spending as a percentage of revenue.
Further evidence of this trend can be seen from the
information available in the FCC’s report on competition. Through June of 2002, the National average
dollar value per subscriber for system transactions was $2,196. What this means is that for cable systems
that were purchased last year, the average price was $2,196 per subscriber. Compare this number with the average 2001
cost/subscriber of $4,872 and the 2000 cost/subscriber of $5,755. It is not surprising given the
extraordinarily high purchase price paid in 2000 and prior years that some
cable operators are struggling with debt maintenance and limiting capital
expenditures for their systems.
Charter
Communications, Inc. v. County of Santa Cruz, 133 F. Supp. 2d 1184 (N.D.Cal.
2001).
While the facts of this case are likely distinguishable from the
actions of many cities in reviewing a transfer request, the district court’s
findings served as a wake-up call in the cable industry and among LFAs around
the country. Finally, it is worth noting
that the district court ultimately awarded Charter its attorneys’ fees in the
case adding a rather unfortunate punctuation mark on the case, at least from a
municipal perspective.
Ninth Circuit Decision
On September 20, 2002, a three judge panel of the Ninth
Circuit Court of Appeals overturned the district court’s decision in Charter v.
Santa Cruz. The Ninth Circuit decision
vacates the district court opinion, Charter Comms. Inc. v. County of Santa
Cruz, 133 F.Supp.2d 1184, 1187-1200 (N.D. Cal. 2001), which had been widely
cited by the entire cable industry for the proposition that transfer approval
cannot be unreasonably conditioned by a franchising authority. The industry had also cited the district
court decision for the proposition that a cable operator cannot be compelled to
reimburse the costs and expenses associated with a transfer review.
The Ninth Circuit panel focused on one key issue in
reviewing the district court decision. Was the County’s denial of consent
unreasonable? The court held that
“when reviewing disputes emerging from [a] franchise agreement, a court must
determine whether the county could have deemed it reasonable to deny consent;
this is a much more forgiving standard than whether the district court judge
would have denied consent himself if he were acting as the County’s agent.”
The Ninth Circuit held that it was reviewing a discretionary
decision of the County Board of Supervisors, a legislative body. The court noted that review of a transfer of
control is a “legislative act” entitled to deferential treatment by the
court. Thus, whether the County denied
consent reasonably is a question “governed not by a preponderance of evidence
standard, but rather a substantial evidence test.” Under such a deferential standard, the
“County’s denial of consent should be upheld as long as there is substantial
evidence for any one sufficient reason for denial.”
The Ninth Circuit found that the ability of the cable
operator to adequately service the franchise throughout its term is a
legitimate concern. It was not
unreasonable for the County to be concerned about Paul Allen’s (the key
individual behind Charter) true net worth and about the relationship of that
wealth to the viability of the enterprise.
The court also held that district court erred by failing to give
deference to the County’s articulated concern for keeping stable the subscriber
rates in the future. It was not
unreasonable for the County to be worried about the long-term viability of the
Allen purchase and its effects on the County’s responsibility to assure a
stable cable franchise for its citizens.
The Court also held that “even if we thought the County had
acted unreasonably, our view would be deferential not only because precedent so
commands, but also because methods exist to promote self-correction in the
future: citizens can vote out their local representatives and cable operators
can refuse to enter into franchise agreements with notoriously difficult local
franchising authorities.”
Therefore, the Ninth Circuit held that “since the County’s
judgment was reasonable, it necessarily follows that its decision to deny the
transfer on the basis of that judgment was supported by a legitimate
governmental interest.” Charter
voluntarily entered into an agreement under which the County had to approve any
transfer of the franchise and thus, to that extent, waived its right to claim
that a denial of the transfer violated its First Amendment rights. The Ninth Circuit cited multiple decisions
arguing that First Amendment rights may be waived upon clear and convincing
evidence that the waiver is “knowing, voluntary and intelligent.”
As a result of the Ninth Circuit’s decision, the district
court’s decision, including a companion case mandating the reimbursement of
attorney’s fees to Charter, were vacated.
Cable Industry Reaction to
Ninth Circuit Decision
The reaction of the cable industry
to the Ninth Circuit’s Santa Cruz decision has been swift. In some cases, state cable associations are
approaching state legislatures seeking clarification regarding the scope of
authority for LFA review of a proposed transfer. In all cases, cable operators are approaching
renewal negotiations with an eye toward clarifying the scope of transfer
review. Historically, the cable industry
and LFAs have often disagreed regarding the precise wording for a transfer
provision in a local cable television franchise. However, today cable operators are now
attempting to obtain “pre-approval” for certain transfers thereby excluding LFA
review. In the past, cable operators
often sought a franchise exemption from a transfer review if the franchise was
pledged as collateral for financing or in cases of internal restructuring where
no change of control takes place. As a
result of Santa Cruz, however, LFAs should be on guard with respect to
the language proposed by cable operators in draft renewal franchises. In many cases, cable operators are now
attempting to craft transfer language which will prevent LFA review of certain
mergers such as the AT&T Comcast merger, and/or the acquisition of Time
Warner by AOL.
Sample Franchise Language for Transfers
Federal law provides LFAs no guidance regarding the scope of
a transfer provision in a cable television franchise and in most cases state
law is silent on the issue. Generally
speaking, LFAs should consider including the following language in the local
cable television franchise:
This
Franchise shall not be sold, assigned or transferred, either in whole or in
part, or leased or sublet in any manner, nor shall title thereto, either legal
or equitable, or any right, interest or properly therein, pass to or vest in
any Person without full compliance with the procedure set forth in this
section.
The provisions of this section shall only apply to the sale or transfer
of all or a majority of Grantee’s assets, merger (including any parent and its
subsidiary corporation), consolidation, or sale or transfer of stock in Grantee
so as to create a new controlling interest.
The term “controlling interest” as used herein is not limited to
majority stock ownership, but includes actual working control in whatever
manner exercised. The parties to the
sale or transfer shall make a written request to the City for its approval of a
sale or transfer. (Procedural language
omitted)
Transfer Procedural Concerns
In addition, LFAs should be leery of imposing any burdensome
procedural requirements on their review.
Many cable operators seek to limit municipal review to “legal, technical
and financial” qualifications despite the fact that there is no such statutory
limitation on the issues which an LFA may consider at the time of a transfer
review. Further, LFAs should not include
any limitation on the applicable timeframe for review. Cable operators argue that the federal 120
day time limit is applicable and this should be set forth in the local
franchise. However, this 120 day time
limit may not be final depending upon the cable operator’s responsiveness to
information requests which may be submitted by the LFA. At most, the LFA should simply agree to
comply with applicable federal laws regarding the timing for any review of a
proposed transfer and interpret the applicable time frames under the federal
statutes and applicable case law at the time of the proposed transfer. See 47 C.F.R. § 76.502 and 47 U.S.C.
§ 537 for the federal statutory timing requirements.
Transfer Review
Qualifications
In reviewing the qualifications of a proposed transferee
inquiries should, at a minimum, be made into the following items:
(1)
Current cable franchises;
(2)
Cable franchise violations;
(3)
Other cable systems sold; and
(4)
Revocations, suspensions, non-renewals of any
franchise or business license held by the transferee.
In addition, the LFA should investigate the technical
qualifications of the proposed transferee by inquiring about any proposed
changes to the system, changes in operating personnel, or any requested changes
to the franchise itself. Most
importantly, however, is the LFA’s review of the financial qualifications of
the proposed transferee.
The financial capability of the proposed transferee will
impact directly on the quality of cable service and the ability of the
transferee to live up to its commitments under the franchise. The LFA should demand all documentation
necessary to enable it to evaluate the transferee’s financial
qualifications. At a minimum, the LFA
should receive the following information:
(1)
A full and complete copy of the transfer agreement by
and between the buyer and seller;
(2)
Corporate or business formation documents, such as
articles of incorporation, partnership and limited partnership agreements and
management agreements;
(3)
Financing documents, such as bank loan agreements or
commitment letter; for limited partnerships, a proposed prospectus agreement or
offering circular, terms and conditions of the limited partnership agreement;
for a public corporation, registration statements S-1 and other forms filed
with the Securities and Exchange Commission; and
(4)
Current and historical financial statements of the
transferee including gross revenue projections, income statements, sources and
uses of funds, anticipated capital expenditures, justifications, depreciation
schedules, charges for services, expenditures, other system new-build
commitments, cash flow analysis, balance sheets and proposed penetration rates.
This financial information and other documentation will help
the LFA assess the financial impact of the proposed transfer on the system and
its subscribers. When reviewing the
financial qualifications the LFA should, at a minimum, review the following:
(1)
Profitability
a.
operating ratio = operating expense/revenue
b.
operating margin = operating profit/revenue
c.