FRANCHISE RENEWAL
Answers to Frequently Asked Questions About Renewal
2004 NATOA Annual Conference
September 15-18, 2004
Westin St. Francis Hotel
San Francisco, California
Presented by:
Brian T. Grogan, Esq.
Moss & Barnett, A Professional Association
4800 Wells Fargo Center, 90 South
Seventh Street
Minneapolis, MN 55402-4129
Telephone: (612) 347-0340 Facsimile: (612) 339-6686
Email:
groganb@moss-barnett.com
Web site: www.municipalcommunicationslaw.com
With few exceptions, the cable
television franchise renewal process has remained unchanged since it was
enacted into law twenty years ago. The
renewal process under the Cable Act (47 U.S.C. § 546) provides cable
operators with a high presumption in favor of renewal. Franchising authorities, in particular
elected officials, often have difficulty understanding why negotiations
regarding franchise renewal are so different than other contract negotiations
which cities conduct each day. This
paper will attempt to address some of the most frequently asked questions
regarding franchise renewal in hopes of clarifying some misunderstandings regarding
the renewal process.
1.
Why can’t we put the franchise up for competitive bid
and award a new franchise to the highest bidder?
RESPONSE: The Cable Act does not permit a franchising
authority to deny a cable operator’s request for franchise renewal because
another operator may be willing to agree to more favorable franchise
terms. Under the formal renewal process
an operator can only be denied franchise renewal for one of the following four
reasons:
1) Operator’s
failure to comply with existing franchise.
2) Quality of
operator’s service.
3) Operator’s
legal, technical and financial qualifications.
4)
Reasonableness of operator’s proposal in relation to costs.
Unless a franchising authority can support denial
based on the one of the above four reasons the incumbent operator is entitled
to continue to provide cable service in the community. Thus, even if another operator were willing
to meet more aggressive franchise obligations that fact would not preclude the
incumbent operator from continuing to provide service until the franchising
authority either accepts or denies its request for franchise renewal.
Twenty years after the Cable Act there are still
relatively few competitive overbuilds where two wired cable operators compete
head-to-head for subscribers in a jurisdiction.
Thus, while nothing prohibits a franchising authority from seeking a
competitive overbuilder via a bidding process, such a process will not affect an
incumbent operator’s renewal protections under the Cable Act.
2.
Should our city conduct renewal negotiations
informally or pursuant to the formal renewal process under the Cable Act?
RESPONSE: Under the Cable Act your operator is
required to submit a request for franchise renewal approximately three years
prior to expiration of its franchise.
This written request triggers the formal renewal protections outlined in
the Cable Act. Failure by the cable
operator to submit such a written request for renewal may result in a loss of
the formal protections afforded under the Cable Act.
In its formal request for renewal an operator will
often ask that the franchising authority commence “informal” renewal
negotiations in hopes of reaching agreement on a new franchise. Cable operators are generally more
comfortable handling renewals informally for a number of reasons. First, every major cable operator has
professional government relations staff and employees that do nothing but
negotiate new franchise agreements on behalf of the company. These employees are well versed in cable
regulations and often are experienced lobbyists, skilled in the art of
influencing elected officials. These operators
seek to negotiate complicated franchises with city staff or elected officials
knowing that city staff may only deal with cable television negotiations once
every 10-15 years. In this scenario the
operator enjoys a distinct advantage at the negotiation table.
Second, cable operators recognize that a franchising
authority has no ability to deny franchise renewal under the informal
negotiations. If negotiations are
unsuccessful the parties still must resort to the formal process to bring
renewal to a conclusion. Operators also
recognize that if a city has invested significant time and energy into an
informal process it is far less likely to start over in formal
proceedings. Thus, the operator will
enjoy greater negotiating leverage so long as the parties do not move into the
formal renewal procedure.
Finally, cable operators have very little incentive
to agree to aggressive local franchise regulations or other in-kind franchise obligations
which may have been typical in prior cable television franchises. Given that the city has no ability to deny
renewal, cities have very little leverage to mandate aggressive franchise
requirements under informal proceedings.
Based on these and other factors a franchising
authority is best served by proceeding with formal and informal negotiations
simultaneously. In other words, a
franchising authority, upon receipt of a request for franchise renewal, should
commence proceedings to assess:
1) the city’s future cable-related needs and
interests; and
2) the operator’s past performance under the existing
franchise.
While the city
is undertaking its formal needs assessment nothing precludes the parties from
engaging in informal negotiations in hopes of arriving at a mutually acceptable
franchise agreement. If the informal
negotiations prove unsuccessful the franchising authority has already commenced
its needs assessment and can easily move into the formal procedure if
necessary. The ability of the franchising
authority to move into the formal process without significant delay and
additional cost is crucial in maintaining a strong negotiation position with
the operator and providing options for elected officials should an informal
agreement prove unacceptable.
3.
Why is the renewal process more difficult today than
it was five or 10 years ago?
RESPONSE: There are a number of reasons why the cable
industry is more aggressive today in franchise renewal negotiations. One reason is that the industry has been consolidated
over the last decade with relatively few operators controlling a significant
percentage of subscribers in the country.
|
MPVD Market* |
|
|
Comcast |
23% |
|
Time Warner |
12% |
|
Charter |
7% |
|
Cox |
7% |
|
Adelphia |
5% |
|
Cablevision |
3% |
|
DirecTV |
12% |
|
EchoStar |
9% |
|
Others |
22% |
|
TOTAL |
100% |
|
*Approximations from FCC’s 10th Report on Competition.
|
|
The top four MSOs now control 50% of total cable
subscribers in the country while the top 10 MSOs control nearly 80% of all
subscribers. Moreover, DBS companies now
have over 20 million subscribers, and in 2004 accounted for almost 25% of all
cable subscribers in the country. In
1999, DBS accounted for only slightly more than 10% of all cable
subscribers. Anyone who has been in
franchise renewal negotiations in the last several years has repeatedly heard
the cable industry refer to DBS competition.
The cable industry argues that DBS is not required to pay a franchise
fee nor support local PEG access and therefore cable operators are at a
significant disadvantage when competing for subscribers.
With the market consolidation and increasing
competitive pressure from DBS cable operators have become far more reluctant to
agree to even modest franchise requirements.
Cable operators are resisting customer service regulations, channel capacity
for PEG access, capital support for PEG access, institutional network capacity
for municipal applications and related in-kind franchise obligations. This has resulted in protracted renewal
negotiations with significantly greater expense incurred by the franchising
authority.
4.
Residents in the community complain that cable rates
are continuing to increase, what can we do about that in renewal?
RESPONSE: Cable operators remain subject to rate
regulation, but only for the Basic Service Tier (“BST”). All other service tiers including digital and
premium channels are free from rate regulation.
Moreover, regulation of the BST is accomplished only through the FCC’s
rate regulations established on either a benchmark or cost of service
formula. While franchising authorities
can only regulate rates for the BST, such regulation can still provide
meaningful relief to cable subscribers for both the price of the BST as well as
the equipment necessary to receive the BST.
Franchising authorities that may not previously have
been certified to regulate rates are still permitted to obtain certification
and begin regulating the rates for the BST.
In certain cases, operators may be forced to trace back to rates from
the early 1990s to justify the current BST rates which could result in
significant refunds or reductions for BST subscribers.
Cable operators will often argue that if subscribers
are concerned about the cost of cable service, franchising authorities should
respond by reducing or eliminating franchise obligations so as to minimize
pressure on subscriber rates. However, cities
will argue that even if all franchise obligations are completely eliminated there
is no guarantee that a cable operator will ultimately reduce cable rates but
rather may simply achieve a greater profit margin in the system.
5.
How can a city maximize the franchise fee payments
received from the cable operator?
RESPONSE: Federal law at 47 U.S.C. § 542 provides
that during any 12 month period the franchise fees paid by the cable operator
with respect to any cable system shall not exceed 5% of the operator’s gross
revenues derived in such period from the operation of the cable system to
provide cable services. The key in
franchise negotiations is how the parties define “gross revenues” for purposes
of calculating the 5% franchise fee.
Below is a standard definition for “gross revenues”
which encompasses many of the known revenue sources from cable operators
today. It is also drafted broadly enough
to encompass new revenue sources which an operator may derive from the
provision of cable services in the future.
Gross Revenues shall mean any and all revenue derived
directly or indirectly by Grantee and/or its Affiliates from the operation of
its Cable System within the City including, but not limited to, 1) all Cable
Service fees, 2) Franchise Fees, 3) late fees, returned check charges, and collection
agency charges, 4) Installation and reconnection fees, 5) fee payments or other
consideration earned (whether or not received) by the Grantee from programmers
for carriage of Cable Services or marketing support in connection with the
Cable Services on the Cable System, 6) upgrade and downgrade fees, 7)
advertising revenue with no deduction or offset for internal commissions earned
by employees of Grantee or its affiliates and external commissions earned by
advertising agencies/representation firms/brokers/etc. regardless of whether
such commissions are withheld from remittances to the Grantee, 8) home shopping
commissions, 9) Converter and remote control rental fees, 10) Lockout Device
fees, 11) guides, 12) production charges, and 13) to the extent permissible
under Applicable Laws, Internet Service and equipment fees and any and all
other related consideration earned or derived by Grantee resulting from the
provision of cable modem service and data services within the City. The term Gross Revenue shall not include bad
debts or any taxes on Services furnished by Grantee imposed upon Subscribers by
any municipality, state, or other governmental unit and collected by Grantee
for such governmental unit.
Over the last several years two cases have emerged that
have provided clarification regarding the imposition of franchise fees on cable
operators and whether such fees can be passed through to subscribers. These cases have been briefly summarized
below.
a. The Pasadena
Case
In October of 2001, the Federal
Communications Commission (FCC) issued an order involving the City of Pasadena,
California (“Pasadena Order”) which permitted cable operators to pass-through
franchise fees to subscribers on cable television bills based on gross revenues
that encompass “non-subscriber” revenue.
Specifically, this non-subscriber revenue included income generated by
advertising sales and home shopping commissions. As a result of the Pasadena Order many cable
operators around the country increased franchise fees on subscribers’ bills by
.25% or more.
A number of local franchising
authorities (LFAs) around the country, including a group of Texas franchising
authorities and the National Association of Telecommunications Officers and
Advisers petitioned the Fifth Circuit for review of the Pasadena Order. On March 27, 2003, the Fifth Circuit denied
the LFAs’ petition for review on the grounds that the FCC had acted within its
broad discretion and not in a manner that was arbitrary, capricious or
manifestly contrary to the statute in question. See Texas Coalition of
Cities for Utility Issues v. FCC, 324 F. 3d 802 (5th Cir. March
27, 2003).
The LFAs argued that the Pasadena Order
should be reversed because it conflicts with two particular provisions of the
Cable Act, 47 U.S.C. §§ 542 and 543. In
particular, the LFAs contended that where the franchise fee is based on the
percentage of the cable operator’s gross revenue, only the portion of that fee
attributable to revenue from the subscribers may be passed through to
subscribers. The LFAs argued that the
Pasadena Order permitted an improper shifting of costs on to subscribers and
that each class of the cable operator’s customers should bear a proportionate
amount of the franchise fee (i.e., the portion of the franchise fee
attributable to advertising revenue should be passed through to
advertisers). The Fifth Circuit
concluded that whether or not the court may have interpreted the statutes
differently the FCC’s decision is entitled to deference and its order is not
arbitrary and capricious.
The practical result for franchising
authorities across the country is that cable operators can pass-through as a
separate line item on subscribers’ bills all franchise fees due and owing the
franchising authority. These franchise
fees may include non-subscriber revenues, including home shopping and
advertising revenues. In other words,
cable operators are permitted to reap the benefits of growth in
non-subscription revenue while subscribers must bear the financial burden of
increased franchise fees.
By way of example, if a cable operator
sells $100 worth of advertising to a local business to provide commercial spots
on the cable system many franchises require the cable operator to pay a 5%
franchise fee on that revenue. Prior to
the Pasadena Order in 2001 cable operators paid the applicable $5 franchise fee
on the $100 of revenue and/or assessed the $5 fee to the advertiser. Under the Pasadena Order this $5 franchise
fee is now spread over all subscribers
in that jurisdiction resulting in an increase (average increase from Pasadena
case is approximately .25% per month) in the total franchise fee paid by a
subscriber. In essence, the more
advertising a subscriber watches, the higher the franchise fee on their bill.
The Fifth Circuit decision has not
resulted in any reduction in franchise fee payments to LFAs although
subscribers must now bear the burden of additional franchise fee payments even
as cable operators increase non-subscription revenue.
b. Dallas
Case
On March 2, 1998, the FCC’s Cable
Services Bureau (“Bureau”) released a Memorandum Opinion and Order (D.A. No.
98-396) which held that cable operators may “pass through” (i.e. identify as a
line item on subscriber’s monthly cable bills) the underpayment of franchise
fees. The franchise fee underpayments in
question result from cable operators’ reliance on a Bureau decision in United
Artists Cable dated April 6, 1995, which held that operators are not required
to include franchise fee revenue in their calculation of “gross revenues.”
In United Artists Cable, 11 FCC Rcd.
18158 (1995), the Bureau concluded that gross revenues do not include the
franchise fee collected from subscribers.
On reconsideration the FCC held that the “franchise fees that a cable
operator collects from its subscribers are not part of an operator’s ‘gross
revenues’ for purposes of calculating the total amount of franchise fees owed
by the operator to its local franchising authority.” The FCC’s decision was then appealed by the
Cities of Dallas and Laredo Texas to the Fifth Circuit Court of Appeals.
On July 31, 1997, the Fifth Circuit
overturned the FCC’s decision ruling that cable operators must include revenue
from the franchise fee in the operator’s calculation of total gross revenues on
which the franchise fee is paid. See Dallas
v. FCC, 118 F.3d 393 (1997). As a
result of cable operators’ reliance on United Artists Cable, dating back to
April 1995, many operators substantially underpaid franchise fees to their
franchising authorities.
While the Dallas decision was a
victory for cities, implementation of the decision has been slow and
inconsistent throughout the country. In
some cases, cable operators immediately changed their calculation of franchise
fees to come into compliance with the Dallas decision. In other cases, cable operators sent out
correspondence to franchising authorities seeking a waiver from compliance with
the decision. In many other cases, cable
operators have still not brought their billing systems into compliance.
6.
Many subscribers in the community have expressed
interest in receiving a specific channel of programming, during renewal can a
city mandate that the cable operator carry a particular channel?
RESPONSE: At the time of franchise renewal, many franchising
authorities believe they can require operators to change their programming
lineup to include programming services not currently available on the system or
to delete programming services they believe should not be on the system. This
assumption is incorrect. Generally,
operators have broad discretion to make editorial decisions regarding the
programming to be carried on the cable system.
In some franchising authorities the debate on
programming lineups revolves around the desire to reduce excessively violent
programming or sexually explicit programming which may be available to
children. While the franchising authority is entitled at the time of franchise
renewal to make known the needs and interests of the community, the franchising
authority can only require broad categories of programming as a specific
requirement in the franchise. In other words, it is acceptable to identify
sports, entertainment, music and movies as categories of programming. Franchising authorities may even specify a
requirement for certain regional programming such as news and weather
information from a particular region. However, a city cannot mandate that a particular
programming service must be offered on the system.
7.
Can the city obtain financial support for PEG access
beyond the 5% franchise fee?
RESPONSE: Yes.
The Cable Act at 47 U.S.C. § 542(g) provides a definition for
“franchise fee.” This definition
specifically excludes “capital costs which are required by the franchise to be
incurred by the cable operator for public, educational or governmental access
facilities.” Cable operators will
emphasize that the Cable Act only permits the imposition of additional fees for
“capital” and will argue that they cannot be obligated to pay additional
support beyond the 5% franchise fee for “operational” costs. Capital costs generally include the cost of
constructing a PEG access facility, cameras, decks, lights, editing equipment
and related infrastructure. In addition,
a franchising authority can include anticipated replacement costs for such
capital over the life of the franchise.
Cable operators will generally oppose the imposition
of any franchise obligations which exceed the 5% franchise fee cap on the basis
that there is insufficient need in the community. Typically, franchising authorities will
prepare for such an argument by conducting an assessment to document its future
cable-related needs and interests including the capital costs associated with
meeting PEG obligations.
8.
Have there been any recent cases clarifying how the
formal renewal procedure and administrative hearing is to be conducted?
RESPONSE: On September 29, 2003, the United
States District Court issued an order denying Comcast’s motion for a
preliminary injunction in a proceeding involving the city of San Jose,
California. Comcast of California II, L.L.C. v. City of San Jose, California,
NO. 5:03-cv-02532-RS (N.D. Cal. Sept. 29, 2003). The case involves a formal franchise renewal
proceeding between San Jose and Comcast and the rules for the conduct of this
hearing. On August 23, 2004, the court
dismissed Comcast’s lawsuit against the city on the grounds that it was not ripe
for adjudication given that the city had not yet denied Comcast’s request for
franchise renewal.
The Cable Act at 47 U.S.C. § 546 requires a
franchising authority to conduct an administrative proceeding if it
preliminarily denies an operator’s formal renewal proposal. In this case the city adopted a resolution of
preliminary denial which authorized the city manager to commence a formal
administrative hearing. The city
selected and appointed a hearing officer and established rules and procedures
for the conduct of the administrative hearing.
The city’s rules provided that the hearing officer would conduct the
evidentiary phase of the administrative hearing and would then make a
recommendation to the city council.
Comcast argued that the procedure was improper because only the city
council, as franchising authority, should conduct the hearing.
Unable to convince the city to change its rules,
Comcast filed a complaint seeking declaratory and injunctive relief. Comcast argued to the court that the rules
which the city intended to utilize were illegal because they 1) fail to provide
adequate notice to Comcast of the city’s claims which support its preliminary
denial of the renewal application; 2) are not grounded in any state or federal
law; 3) improperly delegate authority to a hearing officer; 4) fail to
establish a process which affords Comcast an opportunity to participate in a
hearing before the city council; and, 5) fail to delineate the claims,
evidence, and defenses which Comcast will be permitted to present at the
hearing. Comcast also argued that its
free speech and due process rights were violated as a result of the hearing
procedure.
In its preliminary
injunction decision the court carefully reviewed the requirements of Section
546 finding that the section requires the cable operator shall be
afforded: 1) adequate notice; 2) fair
opportunity for full participation, including the right to introduce evidence,
to require the production of evidence and to question witnesses; and, 3) a
transcript shall be made of the proceeding.
The court held that Comcast could not show that it had been adversely
affected by the city’s failure to follow the procedural requirements of the
statute. The court found that “although
Comcast is correct that it may loose its monetary investment, an event which
will only occur if Comcast is ultimately denied renewal, Comcast has no
entitlement to renewal. Therefore, its
business decision to invest money into a San Jose cable system is just that – a
business decision made by Comcast. Such
decision cannot be used against the City to establish adverse impact.”
With respect to Comcast’s First Amendment argument
the court held that the renewal requirements requested by the city were
content-neutral, served the important government interests identified in the
“needs and analysis report” provided to Comcast and appear to be narrowly
tailored to achieve those needs.
Moreover, with respect to Comcast’s due process arguments the court
found that Comcast “is being provided with notice and an opportunity to be
heard, both by a hearing officer and the city council, prior either to the
acceptance or denial of its application for franchise renewal.”
9.
Are there examples of franchise renewals which have
been adopted in the last several years to provide a basis for comparison to our
existing franchise?
RESPONSE:
See chart attached hereto.
– END OF PAPER –
Brian T. Grogan is a shareholder with the Minneapolis law firm of Moss &
Barnett. Brian represents municipalities
throughout the country on franchise renewals, transfers of ownership,
telecommunications planning, right of way issues, First Amendment issues,
litigation and other related communication matters. Brian is a member of the American Bar
Association (Forum Committee on Communications Law), National Association of
Telecommunications Officers and Advisors, International Municipal Lawyers
Association (Contracts, Franchises and Technology Section), and is Chair of the
Communications Law Section of the Minnesota State Bar Association.
CABLE FRANCHISE RENEWAL PROVISIONS
PUBLIC, EDUCATIONAL AND
GOVERNMENTAL SUPPORT*
|
Community |
Population |
Cable Operator/ Franchise Date/ Franchise Term |
# of Access Channels |
Cable Company PEG Funding |
|
Cannon Falls, MN |
3,795 |
Mediacom 3/03 – 5/9/15 |
1 |
$1.25 p/sub p/month $25,000 |
|
Moberly, MO |
11,945 |
Comcast 3/01 – 12/31/10 |
1 |
35¢ p/sub p/month - beginning
1/1/03 $10,000 |
|
Savage, MN |
21,115 |
Mediacom 9/99 - 10 years |
5 |
50¢ p/sub p/month – maximum $1.50 $30,000 |
|
Stevens Point, WI |
24,551 |
Charter 8/02 - 5 years |
3 |
45¢ p/sub p/month |
|
Carroll County, MD |
35,000 |
Prestige Communications 5/00 - 10 years |
5 |
Capital grant $500,000 due upon
effective date Annually - $75,000 1st anniversary thru
term of franchise One-time grant - $300,000 |
|
Lakeville, MN |
43,128 |
Charter 10/98 - 15 years |
4 |
50¢ p/sub p/month - maximum 75¢
during years 1-5; 95¢ p/sub p/month years 6-10; $1.10 p/sub p/month years 11-15 |
|
Oshkosh, WI |
62,916 |
Time Warner 11/01 - 15 years |
3 |
35¢ p/sub p/month thru 10/31/05; 37¢ p/sub p/month thru 10/31/09; 39¢ p/sub p/month thru 10/31/13; 40¢ p/sub p/month thru end of term |
|
NDC4 – Inver Grove Heights, Lilydale, Mendota, Mendota Heights,
Sunfish Lake, South St. Paul and West St. Paul, MN |
over 80,000 |
Comcast 4/00 - 15 years |
7 |
83¢ p/sub p/month $250,000 – due 30 days after effective
date; $250,000 on 1st, 2nd
& 3rd anniversaries; $100,000 2nd anniversary $200,000 7th anniversary $200,000 10th anniversary |
|
Eau Claire, WI |
93,142 |
Charter 6/00 - 15 years |
1 |
75¢ p/sub p/month thru 4/30/05; 85¢ p/sub p/month thru 4/30/09 95¢ p/sub p/month thru 4/30/13; and $1.05 p/sub p/month thru end of
term |
|
Reno, NV |
180,480 |
Charter 4/04 - 15 years |
5 |
Access capital grant - $250,000 due
within 30 days of effective date; $100,000 due 1st anniversary;
$100,000 due 2nd anniversary; $100,000 due 7th
anniversary; $100,000 12 anniversary Annual capital grant - $.24 p/sub
p/month beginning Jan. 2005 w/CPI |
|
Arlington County, VA |
189,453 |
Comcast – 7/98 Starpower
– 8/00 |
6 |
Initial capital grant - $850,000 Annually - $289,000 equipment and
construction of new studio Operating support – 1% of gross
revenues (4% franchise fee) 3% gross revenues (above 5%
franchise fee) for PEG and I-Net (built by incumbent operator) One-time payment for PEG access
support - $30,000 |
|
Montgomery Cty, MD |
Approx. 200,000 subs |
Comcast 6/98 - 15 years |
13 |
$2,000,000 in 1st year;
$1,200,000 in 2nd year; $200,000 each additional year, CPI
adjusted |
|
Tampa, FL |
303,447 |
Time Warner 3/00 - 15 years |
6 |
Initial capital grant - $500,000
upon acceptance Operational support - $1,750,000
upon acceptance and $1,250,000 upon 5th
and 10th anniversaries Community grants - $250,000 upon
acceptance and $250,000 upon 10th
anniversary |
|
Tucson, AZ |
486,699 |
Comcast
– 2002/10 years Cox – 1997/10 years Transfer
1998 |
6 minimum 7 maximum 9 |
$0.4442
p/sub p/month plus CPI paid quarterly to the City 1997 Franchise
requires $0.40 p/sub p/month paid quarterly to the City 1998
Transfer Agreement requires prepayment of $500,000 deduced from each quarter
payment made to the City for the next 10 quarters |
|
Denver, CO |
554,636 |
Comcast 1/00 - 15 years |
8 |
Access support - $500,000 on or
before 1/31/00 $500,000 on or before 1/31/01;
$500,000 on or before 1/31/02 $500,000 on or before 1/31/03;
$170,000 on or before 1/31/04 Initial Capital Grants for Access
or I-Net purposes – $825,000 on or before 1/31/00; $1,200,000 on or before
1/31/01;$850,000 on or before 1/31/02 Capital Contribution for Access or
I-Net – 6/03 – $.63 p/sub p/mo; 6/04 $.87 p/sub p/mo;6/05 - $1.00 p/sub
p/mo |
|
Seattle, WA |
563,374 |
Western Integrated Networks 1/01 - 10 years |
|